Centennial College: Marketing Management Post Grad Program

In today's competitive and saturated marketplace it is essential that every business - large, small or virtual - have a strong marketing plan. The emerging e-business environment shows that the ability to market online - products, services or causes - is a vital strategic advantage.

This program combines these two worlds - creative and technological - to provide you with the most sought-after skill set in today's economy, and the ability to connect with consumers while ensuring that the connection is seamless and cost-efficient for your employer.

You'll study marketing theory, along with related subjects in sales, advertising, and research. You will learn how to apply e-business concepts to every aspect of marketing using a leased or purchased laptop computer.

Understanding what customers want and getting those products and services to them is the essence of marketing, but behind that lies a whole array of business techniques and strategies.

www.centennialcollege.ca
416.289.5000

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