In order to address the massive changes that have rendered the traditional Sales and Marketing model obsolete Grant Leboff formalised his own Sales and Marketing philosophy; Sales Therapy®. It was these ideas and principles that helped Leboff build his own successful direct marketing company. After starting the business in 2002 Leboff sold it in April 2008.He now works with companies on sales and marketing strategy; focusing on creating a solid sales pipeline of good quality leads into a business, building the brand and market positioning. Leboff spends a significant amount of time giving talks about Sales and Marketing for a variety of business groups. In addition to guest appearances on the BBC, he is a regular contributor to business magazines and newspapers, and has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. His first book, Sales Therapy® made the Top 10 Amazon bestseller list on publication and is one of the top selling books on Sales, in the UK. It is now available worldwide.
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