INMA Europe 2011: Marc Leimann - How publishers can challenge Groupon

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Uploaded by on Oct 28, 2011

Marc Leimann, Group Consumer Sales Director from Mecom (UK), tells the story of SweetDeal -- social buying online system started in 2010 by the group of European newspapers. How to develop such a business, is it possible to compete with market leader Groupon, what are lessons learned one year after launching the Sweet Deal project.

Video recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. See more videos like this at http://forum4editors.com

Marc Leimann was interviewed by Artur Karda from 112MEDIA -- consulting, training and outsourcing for media.

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