Doing Business in Europe, Gabriele Suder interviews Päivi Lonka episode 1/2

In her video series 'Doing Business in Europe', Dr Gabriele Suder (Jean Monnet Chair, SKEMA Business School) interviews Mrs Päivi Lonka, Sales Director at MARIMEKKO. MARIMEKKO is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality clothing, interior decoration textiles, bags and other accessories. It is part of the European SMEs that have actively expanded their EU and international reach, and a strategy consistent with the opportunities and challenges that regionalisation and a Single Market can provide. Addition detail about Marimekko's Europeanization strategy can be found in the case study "THE EUROPEANIZATION OF MARIMEKKO: INTERNATIONAL GROWTH AND SINGLE MARKET EFFECTS "http://www.ecch.com/educators/products/view?id=94478&rellnk=1 and in G. Suder's 'Doing Business in Europe 2nd Edition', http://gabrielesuder.com and http://www.uk.sagepub.com/books/Book235103 .
In this video's two episodes, Prof. Suder and Mrs Lonka discuss the firm-, country, - sector- and region- specific advantages of MARIMEKKO in its internationalization, and illustrates the main market integration effects that SMEs deal with, including harmonization, regulation and deregulation, the common currency Euro, the location decisions for production and design innovation. The video is part of Prof. Suder's video-series, further developed as part of her Jean Monnet Chair.

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Education