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CNBC April 30, 2004: Global Advertising Strategies on EU Expansion

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Uploaded by on Feb 4, 2010

May 1 marked a significant milestone in the lives of Central and Eastern European communities in US and Europe — Accession of eight former Soviet Satellite countries (namely Lithuania, Latvia, Estonia, Czech Republic, Slovakia, Slovenia, Hungary, and Poland) into European Union. Yet, the symbolism of this event is also contrasted by the realistic outcomes for a number of US and European industry sectors — positive and negative. Alex Romanovich, Global's EVP for Development, was interviewed by Rob Reynolds of CNBC's Money Central to gain insight into what some of the effects on US industry sectors this EU enlargement may have.

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  • globalisation is the next best thing.. 

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