ARF 2011: interview with Michael Pardee
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Uploaded by scribemedia on Jul 4, 2011
Michael Pardee - SVP Research - Scripps Networks LLC
35-year consumer and business research veteran, Mike Pardee has been leading Scripps Networks LLC media and market research since leaving Your Choice TV in 1998. Prior to that he worked for Nielsen Media Research since 1983, and in consumer research, ethnography and polling before that. Mike advocates research that focuses on motivation, needs, experience, behavior and benefits. He is active in leading industry organizations, including the ARF BOD and CRE BOD.
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