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Kristen McLean of Bookigee

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Streamed live on Aug 29, 2013

Kristen McLean, data and research geek and CEO of Bookigee speaks to us about book marketing opportunities for authors, and the future of book publishing. Among the topics we spoke about:
Researching the decision-making chain in publishing led to forming her startup, bookigee.com (1:47)
"The future of the book" and adopting new technology (6:04)
Reading readiness, children's books, enhanced ebooks, and the physical experience of reading a book (8:09)
Creating tools for an important pain point: authors finding their readers and getting better data on book sales. Margaret Atwood: "the minnows are restless." (11:52)
WriterCube, the first Bookigee product, maps your social media following with sales of the top 10,000 titles on the market (14:25)
Entrepreneurial authors doing a great job; lots of authors who are interested but don't know where to start, need education and best practices. (16:35)
Five different marketing tracks to address: aspiring author trying to figure out the marketplace; self-published author who's never been published before, putting out first book non-trad channel, need all that stuff; author who's published before and interested in trying something new; author in pre-pub book launch mode; author marketing their backlist. (17:05)
Book marketing database is Bookigee's second product, has over 20,000 listings. Will be creating how-to, author education services around that. (18:16)
How to use the book marketing database, and more on who they will be partnering with for author education. Will be implementing a no-subscription model, and just introducing a premium model for authors who want more personalized help. (19:35)
Explore the blogs to start seeing what is in the database, research your own genre, and get to know the local booksellers in your area. (22:58)
Great place to develop a publicity list for your book. (24:15)
Still early days for disruption and innovative companies in publishing. Challenge to match people's expectations in this era. In some ways, self-published books have to be better, with better design, to stand out. Big question how to help authors succeed as entrepreneurs. (27:34)
The first curator is the author, because if you're not realistic about the time and money investment to get an excellent product, you are writing yourself out of the top tier of the market. (30:36)
Small publishers and author education (33:01)
Bookigee's new collaboration with app developer PageFoundry. Ebookstore and ereading app, integrated with in-app purchasing for all platforms. App will be installed on all Android devices from major US telecom wireless companies. Building a network of 50-60m installs in the next couple years. Building a platform, allowing publishers and authors to create apps on his platform to directly communicate to customers. Bookigee will be able to deliver analytics to these authors and publishers in a way that nobody is currently doing. (34:18)
Small presses with a strong catalog can create a direct sales channel and direct research channel - who customer is, where they are geographically at time of purchase, browsing history, how fast they're reading, measuring engagement with your content, then serving demographic data across that whole ecosystem. (35:40)
Caffeine Nights, a mystery press, asking every author to list 10 other authors they love, so they can see how readers interact with not just their books but the books of the authors they've recommended. It will be small publishers who take the ball and run with it, will have a competitive advantage to the Big 8. (37:12)

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