SMS to LED

This is one of my recent work. It's called The Bro & Cuy Super Show. The story is about two soccer addicts who are willing to do anything to be famous. So they went inside an LED screen billboard and perform cool and silly soccer moves as requested by anyone.

The idea is that you can request videos to be played in the LED screen billboard using your mobile phone. This installment requires sender to send their requests through a premium SMS service.

There are 5 videos to be selected each week, overall there are a total of 10 videos to be played in 3 weeks. My client is Djarum Super, which is a cigarette manufacturer. One of their sub brand is the Super Soccer. All videos in this work are related to soccer. We're giving 5 cool soccer tricks and 5 silly soccer related acts.

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I decided to delete the old file and put this version up instead. It's much more friendly for you who don't understand Bahasa Indonesia.

And another correction: this is the 1st digitally interactive out of home advertising in Indonesia.


http://www.semutapi.com
http://www.djarum-super.com
http://gorboman.deviantart.com

Category:

Entertainment

Tags:

• advertising
• sms
• led
• screen
• billboard
• djarum
• super
• soccer
• bro
• cuy
• outdoor
• media
• interactive
• cool

[1991tamsyn]

i stil dont realy get it can anybody explain to me what les realy is because i have blink on my android phone and i dont realy know what is does

[gorboman]

@1991tamsyn it's an interactive outdoor giant LED screen. tools for interaction: SMS. you make a request for a video, and the system will play it for you. the videos are cool street soccer moves and funny acts. the brand is djarum super soccer. djarum is a cigarette manufacturer, so they can't really "sell" anything on any public ads, strictly branding.

[ilovecalvinvalentine]

did you design the advert?

[gorboman]

yes, with the team.

[ilovecalvinvalentine]

cool, people will let their guard down and forget its an advert, smart marketers

[gorboman]

thanks! :)

[ilovecalvinvalentine]

wow!thats amazing,well done!!!:)

[pro99123]

GILE AJA DECH

[rayanmuktiaki]

Bilboard yg bisa interactive pertama!!! di Indonesia. menarik...

[shevamaniac]

WOW. Keren cuy! hebat hebat.