Almost like Google alerts, TwitterHawk is a great target marketing tool that allows you to set up keyword phrases that, when people tweet about them, TwitterHawk will alert you. You can then set up auto-responses back to that person who tweeted about your keyword phrase, mostly about your business. All for 5 cents.
Eg:
Twitterer: Going to grab a coffee
Starbucks, keyword phrase: Coffee, alerted by Twitterhawk, auto-response tweet: Come to Starbucks
As great as it may seem, Twitter Hawk has the potential to get messy if it lands up in the hands of the wrong people.
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