Barry Judge, CMO, Best Buy

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Uploaded by on Feb 17, 2011

Interview at the ANA (Association of National Advertisers) TV & Everything Video Forum. Best Buy was an advertiser in the 2011 Super Bowl. Meanwhile, Best Buy remains aggressive in digital marketing and won the Titanium Grand Prize at Cannes for the best use of social media. Further, the company has a deep connection with the electronic interests of the American consumer, which provides important insights on media consumption.

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