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Jump In #15: ASB Bank's iwantahome corporate blog

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Uploaded by on Mar 8, 2008

(Find out more at http://www.ijump.co.nz/)
ASB Bank's Toby Hilless and Janet Meacher discuss lessons learned from their company blog, iwantahome.co.nz. You'll hear:

* Who creates content for a company blog?
* How to progress from magazine to blog
* How to manage a constantly evolving publication

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News & Politics

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Standard YouTube License

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