Michael Levine: The Meaning of Sustainable Branding
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Uploaded by carnegiecouncil on Oct 8, 2009
Signing onto sustainability principles are less the issue than the successful integration of these principles into daily operations, says Levine of Epstein, Becker, & Green. The important consideration for companies, he says, is "Are you prepared to address sub-standard conditions?"
This was part of the Carnegie Council event "Sustainable Branding: A U.S.-Japan Corporate Dialogue" that took place on September 17, 2009.
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