Dr. Walter Carl on Measuring Conversations

This video is a snippet from an April 9, 2009 webinar from Dr. Walter Carl arranged by the Word of Mouth Marketing Association (WOMMA).

TITLE:
Measuring the Value of WOM, Come Rain or Come Shine

DESCRIPTION:
Whether the days are cloudy or sunny, or your brand is in or out of the money, measuring the value of word of mouth (WOM) has become a strategic imperative. This webinar will guide participants through five ways that consumer conversations impact a brands bottom line and offers specific tips and techniques to assess the value of WOM to your brand.

SPEAKER BIO:
Dr. Walter Carl, Founder & Chief Research Officer at ChatThreads Corp.

Dr. Walter Carl is the founder and Chief Research Officer at ChatThreads, an independent word of mouth measurement and analytics company that helps brands quantify the ROI and bottom-line impact of consumer conversations. ChatThreads proprietary G2X methodology was developed by Dr. Carl while a faculty member at Northeastern University in Boston. Dr. Carl is chair of the Word of Mouth Marketing Associations Measurement and Research Council where he led the groups editing Volumes 2-4 of Measuring Word of Mouth.

LINKS:
ChatThreadsCorp.com
WOMMA.org

Category:

Education

Tags:

• WOM
• WOMMA
• ROI
• Walter
• Carl
• Measuring
• Conversations