Uploaded on Jan 29, 2011
jüSTa -- the brand represents a New Experience in Hospitality
jüSTa -- the name
jüSTa is a Sanskrit word, which signifies the exotic, ethnic culture of India. Its Sanskrit meaning is "to welcome" to your home. This warm invitation of Indian hospitality meets international standards of exotic luxury. It is enhanced by its exclusive design making it a name to be reckoned with experience and adventure.
The experience of jüSTa is chalked out to be one filled with a mosaic of happy experiences, rich in moments of luxurious comfort, seamless service, and the ambience of opulence. It has cozy niches for intimate space. It also subtly balances the grandiose and the intimate to deliver a true luxury experience.
In common areas, the "how it looks & feels" experience is reflected in breathtaking spaces, outstanding pieces of art , while in private rooms, the emphasis is on "how it feels & looks": lavish materials, exquisite scents and the unique touch and feel sensation. Whatever a guest touches must bring a sensation of high level comfort and grandeur.
The logo denotes a tree, which is an eternal symbol of life. As the tree provides shelter, so too does jüSTa. The green of the tree enhances jüSTa, making it a green brand. Designed by Mrinal Dey from Shantineketan a young, talented painter from Shantineketan, the logo is augmented by a vertical strata of rainbow colours, the hues of which are reflected in the art, fabric and furnishings used at jüSTa.
Everything comes to life through Art
The ambition of the jüSTa brand is to be developed as an inspirational Indian brand which is aspirational, delivering outstanding contemporary experience. In this clutter of international and local brands, we aim at creating a special niche for Small Luxury Hotels , allowing jüSTa to be international in every way, with an Indian identity.