Speaking to the inaugural meeting of the Napa Valley Tweetup Social Media Seminar on March 12, 2010, Paul Mabray (Chief Strategy Officer, Vintank) tells the audience that we need to originate our conversations with customers and prospects when, how and where those persons wish to engage with us. With proper conduct and good fortune, these engagements lead all of us to the sites where we can later provide them with a richer, deeper experience.
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