DfT Tales of the Road - The Boy Who Didn't Look For a Safe Place To Cross

Third Department for Transport THINK! road safety TV ad for children. This is the story of the boy who didnt look for safe place to cross. Find out more here: http://talesoftheroad.direct.gov.uk/

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Education

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• cross

[lucyth2]

because his arm is falling apart? jesus, these videos are disturbing enough anyway let alone saying that.

no wonder Britain's children are so depressed.

[xEastendersx]

that would terrify any child to never cross a road in their life

[nixiethepixie]

I think people are over-exaggerating a lot on these adverts. When I was a kid, my parents were very honest on the fact that if I didn't cross the road where it wasn't safe, that I could die. Why sugar coat the fact that roads are dangerous?

"ooh, I'm an adult and it freaked me out! It'll scare children that they would never cross the road!!!!" It won't. It'll show them what could happen happen if they don't have road safety, and will hopefully scare them into crossing the road safely.

[GeoMcEvan]

what a diverse group of kids

[neonrider93]

the person in the car was probably charged a huge fine

[Retroblogs]

@lucyth2 Just seen this on TV it's like half 8 in the morning on Kids TV channel Jesus even I was freaked out and I'm 18, my little bro is 8!

[kdreamland]

the end is quite sad. where the boy is alone at a distance. when you get hurt, nobody loves you lol. I thought he was dead looking back at himself.

but a good ad nonetheless

[JasonTJohn]

This advert is well good, but well scary! Its cool to watch, but could scare 4 year olds

[rjxdzx2147]

i threw up while eating while watching this on disney xd

[DoctorWhoRocks10000]

These ads are really disturbing 0_o

[poppitzman]

@Bethmitchleyox BUT the little hedgies were pro

[Bethmitchleyox]

I hate to say, but these adverts are good. If the kids get scared then they won't get hit by a car. Or just bring back the hedgehogs that have no impact what so ever.