Social Media Objectives from Bullfrog Media (Ep 1) - Vitrue Social Marketing Minute

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Uploaded by on Aug 25, 2011

Social Media Objectives from Bullfrog Media - What a client thinks is there goal oftentimes is not their actual goal. A client might say I want a certain number or followers or fans, but their real goal after digging deeper is to move product. You can have a million followers of very low quality or 50 very loyal followers who have large networks of their own. The smaller number of loyal followers is much more valuable.

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