@jawbonetv... LANCE WEILER INTERVIEW / Power to the Pixel 2010

JawboneTV interview from Will Renny with Lance Weiler at Power to the Pixel in London.

Lance is a critically acclaimed award winning writer / director. Recognised as a pioneer because of the way he makes and distributes his work -- WIRED magazine named him "one of 25 people helping to re-invent entertainment and change the face of Hollywood" -- he has successfully self-distributed his films The Last Broadcast and Head Trauma to more than 20 countries while grossing over $5m in the process. The Last Broadcast, which he co-wrote and co-directed, became the first film to be distributed digitally to cinemas in 1998. Always interested in experimenting with new ways to tell stories and reach audiences, Lance developed a cinema ARG (alternate reality game) around Head Trauma. Over 2.5 million people experienced the game via theatres, mobile drive-ins, phones and online. In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance "One of the 18 Who Changed Hollywood.". Others on the list included Thomas Edison, George Lucas, Steve Jobs and Walt Disney.

Category:

Film & Animation

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• transmedia
• powertothepixel
• pttp