Uploaded by capgeminimedia on Jul 14, 2011
The explosion in social media usage means that customers are increasingly connected and empowered. A customer can post a comment about a product or company that can quickly influence the views of thousands or even millions of people online. For most organisations this represents both an opportunity and a threat.
Previously, there was no reliable way for an organisation to analyse social sentiment and crucially turn that insight into action. However, we have now developed a way that enables our clients to not only listen -- but analyse and respond to -- what customers are saying on a near real-time basis. Three industry leading organisations -- Capgemini, Attensity and Pegasystems have combined their expertise to create a solution that combs social media sites and integrates with an organisation's existing CRM and BI systems. The result? The ability to cut right to the core of what customers are actually saying, respond to negative feedback by fixing problems at source, and identify new sales leads or process improvement opportunities.
To learn more please contact Dan.Truman@Capgemini.com in the first instance.
Alternatively, contact the key representative from each partner organisation:
Patrick.James@Capgemini.com
Russell.Prince-Wright@Attensity.com
Carolyn.Ringrose@Pega.com
Neither of Capgemini, Attensity or Pega are connected with Facebook and Twitter. Facebook and Twitter makes no endorsement of the Social Insight Into Action solution. Any similarity to any person or company as portrayed in this video is merely coincidental.
http://www.uk.capgemini.com/services-and-solutions/services/customer_service/...
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