Duke University Subliminal Ad Experiment

Here's a fascinating (and creepy) experiment that suggests that subliminal perception really does work.

"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."
http://www.news.com/8301-13579_3-9898078-37.html

Category:

Education

Tags:

• visual
• psychology
• cognitive
• subliminal
• advertising

[gloebel]

The logo itself doesn't have any power to influence you. A pre-existing belief about what the logo symbolizes to you does. If you have a pre-existing belief, then subliminally registering the logo "primes" that belief and puts it into action. That's what the researchers were explaining.

That's why companies like Apple invest in associating the idea of being creative with their products. If you buy into that belief, even on a passive level, then the logo will have some power to prime that belief

[turtlen]

Subliminal ad EXperiment

[happinesson]

what's up apple logo!!! interesting result!

[potpie921]

very helpful!

[exploretext]

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[jtizz711]

No, its just that Mac users are more creative than PC users. Fuck a PC!

[Geotubest]

@scarnaby I completely agree with you.

[ImaginaryLettuce]

@gloebel 2:32 to 2:41 "...People who had been subliminally primed to the Apple logo were more creative than people who had been subliminally primed to the IBM logo." (in reference to their ability to think of creative uses for a brick) Ahem ahem ahem.

[turtlen]

@gloebel exactly.. its hard to find actual 'intelligent' ppl on youtube in relation to this kind of stuff..