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Introduction to the UKOM audience planning system

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Uploaded by on Feb 18, 2010

Guy Phillipson CEO at the IAB introduces the new online measurement tool called UKOM.

Areas covered include:

What is UKOM?
Who is behind UKOM?
What does UKOM measure?
Who can use UKOM?
Why is UKOM important?
When will UKOM be live?
How do I find out more about UKOM?

Discover more at http://www.ukom.uk.net/

Category:

Education

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Standard YouTube License

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