Cadbury's Smash advert (1970s)

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Uploaded by on Mar 31, 2008

Cadbury ran a 1974 TV advertising campaign featuring the now famous Smash Martians, a family of Martian robots who would watch humans laboriously preparing mashed potato the traditional way on television. The robots would laugh as they heard how the "Earth people peeled their own potatoes, boiled them for 20 of their Earth minutes, then smashed them all to bits", instead of using Smash. The catchphrase 'For Mash Get Smash' is still an iconic and memorable advertising image within the UK. The 1970s adverts were voted TV ad of the century by Campaign Magazine, and 2nd best television advert of all time in a 2000 poll conducted by The Sunday Times and Channel 4.

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Top Comments

  • Haha! Those robots must sell it because they can't taste it...

  • I want one of those Robotic-Alien looking things!

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All Comments (46)

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  • Made from real sawdust!

  • I no longer fear hell. For I have seen something far worse

  • I agree!

  • I want one of those robots if i eat this i will turn into one!

  • Love it <3 its my fave advert

  • Mix Cadburys Smash with Cadburys Dairy Milk to make your very Own MILK SMASH!

  • Wonderful to love them to watch!¬!!

  • FOR GASH GET LASHED!

  • How come we don't see the Smash adverts anymore? TV needs more interesting adverts like these.

  • When mash get's smashed!

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