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How AT&T Saved SXSW With A COW

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Uploaded by on Mar 18, 2010

http://rocketboom.com/att-austin
Click on the link above for more info on today's episode!

Rocketboom Tech's Ellie Rountree interviews Mike Barger from AT&T with a first look inside the technology that powered SXSW 2010. This exclusive interview also reveals AT&T's plans to make available small, personalized signal boosters for the home later this year.

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Top Comments

  • AT&T is awful

  • I love the questions Ellie asks while she's in the COW so we get answers about 2G, 3G and Wifi connected with the backhaul because it's so easy to forget what you want to ask in order to get the best answers for your video and when your done with the interview you end up thinking, 'I should have asked this or that'. But I think Ellie asked the best questions and asked them appropriately to get the most detailed answers for this tech vid.

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  • AT&T will need to add MANY more cell sites in all major metro areas to handle the capacity that their phones eat up. Landlords should keep an eye out for the LTE Upgrade lease amendments. For many landlords it will be the only chance you get to renegotiate the terms of your cell tower leases. Great video.

  • Big brother is watching?

  • @jesiahd AT&T is the bomb!!!!!!!!!!!!!

  • @mattblack77nz Thank you for the explanation

  • @mattblack77nz Thank you for the explenation

  • i hope they paid a lot for this ad?!

  • nevertheless, watching Ellie is always worth it ;)

  • Cute chick

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