Storyboard - 6th March 2010 - Part 3 - Big Budget Ads

Last month we saw some big ads - Thums Up had actor Akshay Kumar performing parkour across Kuala Lumpur for his favourite cola, the Aditya Birla Group used a 200 strong team, comprising acrobats, musicians, foreign engineers, technicians and an elephant to tom tom its presence across 25 countries. And not to be left behind, Asian Paints made use of David Copperfield-esque magic for Apex Ultima. Storyboard finds out how these ads were made and whether they were worth it. Also, on Noticeboard, last week PepsiCo launched Slice in its new avatar in Mumbai. So on Feb 26th, Radio Mirchi had a 'no commercial' day - so back to back music broken by announcements that Slice was in Mumbai - We thought it was a rather good idea.

Category:

News & Politics

Tags:

• CNBC TV18
• Storyboard
• Anuradha SenGupta
• Expensive
• Ads
• Indian
• Thums Up
• Parkour
• Akshay Kumar
• Thunder
• Aditya Birla Group
• Brand
• Commercial
• Film
• Advertisement
• Asian Paints
• Apex Ultima
• Magic
• Slice
• Mango
• Katrina Kaif
• Mumbai
• Radio Mirchi