Tip of the Inside Edge: Pay Attention to the Calendar

Timeliness is a vital ally in communicating stories to the media and your target audience.

In this clip from November 23, 2010, Matt Baron of Inside Edge PR emphasizes you should always be planning ahead to maximize the relevance of whatever story you want to share.

His comments came in front of McAdam Landscaping of Forest Park, Ill., a longtime client.

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• McAdam Landscaping
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