Greg Jarboe & Fredrick Marckini on SEM at SES London 2008

Greg Jarboe interviews Fredrick Marckini at SES London 2008: "Paid search alone does not constitute a search engine marketing program," Says Marckini, Chief Global Search Officer at Isobar. Marckini's keynote focused on the importance of natural search in search engine marketing campaign, a potent issue in a market that focuses, all too often, on the paid side of search. See Fredrick speak in May at SES Toronto: http://www.searchenginestrategies.com/toronto/fmarckini.html.

Category:

Science & Technology

Tags:

• greg
• jarboe
• seo-pr
• fredrick
• marckini
• isobar
• paid
• search
• engine
• marketing
• sem
• ppc
• ses
• london
• 2008