Facebook Analytics and Your Future by Adobe Omniture - eMetrics Summit San Jose 2010

http://online-behavior.com/emetrics In this presentation delivered on the eMetrics Marketing Optimization Summit San Jose 2010, Matthew Langie and Jeff Jordan go over Facebook Analytics and what kind of return does Facebook offer. They discuss the following questions: What is the basic ROI of investing on Facebook? How does Facebook fit into the rest of you online marketing spent? How does it compare to search, display and other online advertisement? How to measure Facebook success?

Watch more eMetrics Marketing Optimization videos at http://online-behavior.com/emetrics

*About Matthew Langie*

Matthew Langie is the Director of product marketing for the Omniture Business Unit at Adobe Systems. He is responsible for marketing the company's industry-leading online analytics solutions, including Omniture Discover and Omniture SiteCatalyst. Langie's responsibilities span product strategy, messaging and positioning, pricing, sales enablement, competitive intelligence and product evangelism. Langie also manages the Omniture Genesis partner program, which helps hundreds of partners integrate their solutions with the Omniture platform.

*About Jeff Jordan*

Jeff Jordan manages product integration initiatives between Omniture SiteCatalyst and the Adobe Creative Suite while maintaining responsibility over video and social media measurement.

*About Online Behavior*

Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that's not all, understanding does not make a website better, action is required. That's why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to:

Market Targeting & Segmentation ( http://online-behavior.com/targeting ): Learn how to segment, provide the right message, and personalize your visitors' experience. Increased website relevance equals increased conversions and customer satisfaction.

Website Testing & Usability ( http://online-behavior.com/testing ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.

Web Analytics & Optimization ( http://online-behavior.com/analytics ): Learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.

Category:

Education

Tags:

• facebook
• marketing
• analytics
• optimization
• advertisement
• analysis
• measurement
• social
• media
• tracking
• metrics
• emetrics
• Matthew Langie
• Jeff Jordan

[onlinePRful]

wow. the future of fb is here.