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Lebron James "Rise" Commercial & Cleveland's Response

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Uploaded on Nov 6, 2010

Cleveland's response to Nike's recent "Rise" Commercial: just more "narcissistic, self-promotional build-up" from a guy who's actions speak louder than his words.

"This is about the difference between the expectations others may have of him versus the expectations he has of himself."? Yes, we expected greatness.

Note: Footage shown from the original Nike Production (http://www.nike.com/nikeos/p/nikebasket­ball/en_US/?sitesrc=uslp) is copyrighted and owned exclusively by Nike.

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