The AppEffect: iPhone Eye Tracking #1: Browsing The App Store

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Uploaded by on Feb 16, 2010

We've been trying out different things with the agency's Eye Tracker and the iPhone. Eventually we succeeded in recording the user's gaze data with a Tobii Eye Tracker. We think this tool has great potential for both usability optimizing and mobile ad awareness tracking. We call it the AppEffect.
In this short video you can follow the eye movements of a user browsing the App Store looking for a special app to download.

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This video is a response to Mobile phone under eye-tracking
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  • Hey guys !

    I found here one real GPS MOBILE TRACKER !!!

    /watch?v=TLm9tmtayVI

  • Too bad that it's unrealistic for field-Testing: the camera seems to be positioned between the person and the iPhone.

    And placing the camera anywhere else will produce massive inaccuracy.

  • That's cool. Would like it better if there was sound. Can't the explain what they are doing?

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