We've been trying out different things with the agency's Eye Tracker and the iPhone. Eventually we succeeded in recording the user's gaze data with a Tobii Eye Tracker. We think this tool has great potential for both usability optimizing and mobile ad awareness tracking. We call it the AppEffect.
In this short video you can follow the eye movements of a user browsing the App Store looking for a special app to download.
Hey guys !
I found here one real GPS MOBILE TRACKER !!!
/watch?v=TLm9tmtayVI
andresorrel 1 year ago
Too bad that it's unrealistic for field-Testing: the camera seems to be positioned between the person and the iPhone.
And placing the camera anywhere else will produce massive inaccuracy.
HamstaHuey 2 years ago
That's cool. Would like it better if there was sound. Can't the explain what they are doing?
dalecooper03 2 years ago