TEDxManhattan - Paul Lightfoot - BrightFarms: A Produce Supply Chain Revolution

http://www.tedxmanhattan.org/2012talks

Paul Lightfoot is the Chief Executive Officer of BrightFarms, which designs, finances, builds and operates greenhouse farms at grocery retailers, eliminating time, distance and costs from their produce supply chain. With the elimination of shipping, and the drastic reduction of fuel consumption, carbon emissions and water use, BrightFarms enables grocery retailers to change their produce supply chain in a way that improves the planet and their profits. For nearly ten years, Paul was the CEO of an enterprise software company that improved the supply chains of major retailer and their suppliers. Previously, Paul was the founder and CEO of Foodline, a venture-backed software company that provided customer and reservations information technology to restaurants. Before that, Paul was a transactional attorney at the Wall Street law firm of Cadwalader, Wickersham & Taft. Paul was recognized by Chain Store Age magazine as a "Rising Star in Retail" in their annual 40 Under 40 awards.

More information at http://www.tedxmanhattan.org

About TEDx, x = independently organized event:

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*

(*Subject to certain rules and regulations)

• Category

  People & Blogs

[Kevin Wallack]

Andy Bernard left Dunder Mifflin to work for Bright Farms?

[Sue Hansen]

I concur; awesome! This is the direction we need to take.

[CrushProof Studio]

This is cool, however a more sustainable model would be Aquaponics. Hydroponics is cutting the corner. You still have to supplement nitrogen, this is why Hydroponics can never be organic. I am sure that they will also have to use some sort of pest control that requires chemicals.

[Ganseblumchen12]

Sounds brilliant. They don't have to use Monsanto's garbage products if they're growing foods in the greenhouse so we can eat organic vegetables. I like that. 

Pesticides = Cancer/ MONSANTO = CANCER If anybody wondering why cancer is booming, start researching MONSANTO (famous for Round-Up products) and pharmaceutical relationships and go from there. It's time to start looking at the CAUSE.

[Robert Laine]

Every time he said love i just heard money, and then i saw the dollar signs in his eyes.

[oaccessasia]

I totally fell asleep.

[UnitedFarmersOrg]

Cool