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Richard Zwicky, Enquisite, discusses click fraud

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Uploaded on Sep 28, 2008

Byron Gordon, SEO-PR, interviews Richard Zwicky of Enquisite, about click fraud. Richard stresses the importance that ad networks place on users to file claims whenever they have identfied network errors and/or possible fraud. Richard also discusses the two different types of fraud that, as long as their is financial incentive, will persist.

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