Invest in Analytics: How Netflix knows what you like

How Netflix knows what videos you will like. A reply to a blog post by film critic Amy Biancolli of the Houston Chronicle's entertainment blog, Peep. Explains, at a "no previous experience required" level, the method that Netflix uses to select video recommendations, collaborative filtering.

Prepared by Meta Brown, a marketer who focuses on advanced analytics including statistics, data mining, text mining and operations research.

Category:

Science & Technology

Tags:

• How
• does
• Netflix
• know
• analyticsvideo
• predictive
• analytics
• video
• statistics
• data
• mining
• recommendation
• engines
• engine
• analysis
• commentary
• houston
• chronicle
• peep
• meta
• brown

[AnalyticsVideo]

Welcome all you visitors from Wayne State - somebody please say hello!

[AnalyticsVideo]

Vadim,

It's certainly true that recommendations based on analytics - known as recommendation engines - have been around for some time. Netflix did not originate the concept. Yet they have obtained patents, so at least in the eyes of the US Patent and Trademark Office, some elements of their process are novel.

I have worked with many retailers who improved sales with analytics techniques - not limited to the method described in this video. Their data is not mine to share in public, though.

[stonedbeyondthepoint]

Anyone else find it ridiculous how we have to watch random YouTube videos as part of our WSU learning?

Fail.

[SchomiraDesignGroup1]

@AnalyticsVideo I hate Wayne State, its the worst school in the country (legitimately). I am transferring to the University of Michigan. A real university.

[Rebecca48201]

shoulda went with the whatYouOughtToknow netflix video...At least he's funny, and cute...;)

[MrManBearP1g]

Im sure this is not on the exam

[misterhamster90]

Hello, and to my fellow students.i do agree with you Some what yes but i can understand their usage of them typically. A few have been interesting for me but i'm easily amused.

[ferazberry]

hello

[DPR3211]

@AnalyticsVideo.  WSU here! I am assuming you are getting ready for our exam.

[OzzyBoxophy]

Thank you Meta, this clarifies a lot! With the increasing narrowcasting rate of the (new) media, this path in analytics will certainly be vital for the survival of many companies.