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Coping with Limited English Proficiency

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Published on Aug 1, 2012

How can well-educated policymakers better understand the realities of Limited English Proficiency?
To position Limited English Proficiency (LEP) as a human and personal issue, this award-winning video captures the stories of people with LEP in their own words, and was aired as the cornerstone of the national Advisory Panel on Medicare Education (APME) conference on LEP issues.
The policymakers applied their new understanding by providing our federal Medicare agency CMS (then called HCFA) with recommendations for communicating with the millions of older adult LEP beneficiaries in culturally relevant and effective ways.
This video program has garnered two industry awards to date: a Gold Medal for the video project from the Health Care Communicators (HCC) "Finest Awards," and an AMY Award for Innovative Strategy from the San Diego Chapter of the American Marketing Association (AMA).

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