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The Evolution of Transmedia Storytelling (Part 2 of 3)

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Uploaded by on Jun 12, 2011

A discussion between Frank Rose, Author of "The Art of Immersion" (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age's "Creativity and Technology" (CaT) Conference in NYC June 9th, 2011.

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