Instant Profitability

It took a loan from the in-laws for Chris Pegula to scrape together the initial investment, but his Diaper Dude diaper bags were a hit from the start. With that initial $36,000, his company reached profitability quickly, garnering distribution in stores such as Neiman Marcus, Target and Fred Segal. In this interview, Pegula shares his secrets to achieving distribution, enticing celebrity customers and creating a product he calls a "total chick magnet."

Category:

Education

Tags:

• Profitability
• Investment
• Finance
• Diaper
• Dude
• Brad
• Pitt
• Neima