According to Alissa Jean = IKEA In-Store Marketing

I'm not an IKEA virgin anymore! Took a trip to the famed store (Metro Detroit location) for some MARKETING RESEARCH! Okay, and a little teeny bit of shopping for my new apartment... I couldn't resist! They just do *such* a good job at selling product,,, which is the whole point of this video: IKEA In-Store-Marketing, the good, the great, the not so good, and everything in-between, with PLENTY of commentary from yours truly :)
(personally, I think my hand motions explaining the lighting make the whole thing worth watching...)

Category:

Education

Tags:

• ikea
• marketing
• marketing research
• displays
• storefront
• lighting
• shopping advertising
• branding
• in-store marketing