Where and when: Venice, 2007
What: 3D shoe configurator, Interactive catalogue
Goals achieved: hybrid product experience offered a realistic digital preview without losing the feeling of a true handmade fashion shoes.
Acrib is a trade association and its member consortiums operate in many different contexts in their mission to serve the footwear manufacturers of the Brenta Riviera and the Veneto region, in Italy.
The majority of them are small-medium sized firms which, via a group approach, have achieved and continue to achieve success on the world markets, offering high quality footwear for many brands, like Armani, Marc Jacobs, Donna Karan, Emilio Pucci, Galliano, Kenzo, Celine; Etro and many others.
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