Why women don't ask
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Uploaded by INSEADofficial on Apr 6, 2011
Can playing hardball and playing nice get women what they want?
Men ask. Women traditionally don't - simply because being "pushy" could result in negative social consequences, which, for women, tend to be about as important as the material benefits at stake. Linda Babcock, an economics professor at Carnegie Mellon University explains her latest research.
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