Marketing Across Borders: Using AdViews in the Classroom at Duke (Full Class)

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Uploaded by on Feb 10, 2011

AdViews: A Digital Archive of Historic Television Commercials.
http://library.duke.edu/digitalcollections/adviews/

In Professor George Grody's Fall 2009 Markets and Management course "Marketing Across Borders", five students presented on the contrasts in historic television commercials from the AdViews collection and current presentations of the same or similar products. An interview of the students and Professor Grody about this class presentation is also available here:
http://www.youtube.com/watch?v=BxFv29qzEGc

View the AdViews collection online:
http://library.duke.edu/digitalcollections/adviews/

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