Ford TV

Problem: Advertising rates are rising and sales are down. Car dealers spend more money on advertising than any other business category. Owning a dealership historically is a very profitable venture, but as all of these factors hurt the industry, it is much more difficult to make money in the car business. As a result, car dealers are much more careful about the money they spend and are searching for ways to reduce their cost-per-car-sold.

Solution: The Focus Inc solution was to create advertising programs that generate a high level of response. We do this through half-hour infomercials. We have programs for all types of dealers—franchise, independents, and buy-here pay-here dealers. We create ads in English and Spanish. Most programs eliminate risk to the dealer because we assume the risk of advertising. In addition, we have the most cost-effective lead generation vehicle in the industry, generating leads for as little as $6 per lead.

Category:

Autos & Vehicles

Tags:

• fordtv
• ford
• dealer
• car
• auto
• advertizing
• advertising
• marketing
• leads
• cars
• automobiles