Another View Of Borland Rap At Butler ADLM From Stephen Walters & John McCann

As part of the Butler Application Lifecycle and Development Management symposium (Butler ADLM, 10-11th June 2009, London, UK), the participating vendors are each asked to perform a 1 minute pitch in order to drive attendance to their lab sessions. It works a bit like the 'Gong Show' in that anyone still talking after 1 minute is abruptly interrupted and their pitch ended.

In typical, light-hearted style, Borland upped their game this year and delivered the Borland Rap courtesy of Stephen Walters (DJ Silk) and John McCann (MC Cann). You'll be glad to know that both parties have now officially retired from their rap career in favour of helping organisations turn their software delivery into a managed business process.

Please see below for the lyrics (just in case you want to sing along):

Borland Rap

Were Borland, we aint no Eminem

But we are the experts on ALM

Were here to help your business focus

Making software delivery a Managed Process

We dont do no rip and replace

A strategy like that is such a waste

Dont matter if youre traditional or Agile

Well ensure your products arent fragile

Were open to your methods and tools

Making best use of your system...... integration rules

Theres four key challenges of major significance

Ensuring software business relevance

Delivering products of superior quality

Saving cost, a business reality

Speed and increase product releases

We wont let your software go to pieces

So come to our sessions and talk to the crew

And see why Borlands the vendor for you!

*** Video footage courtesy of Laura Gunderson, Butler Group.

Category:

Science & Technology

Tags:

• Borland
• Butler
• Application
• Lifecycle
• and
• Development
• Management
• symposium
• ADLM
• ALM
• Agile
• software
• delivery
• Managed
• Business
• Process
• John
• McCann
• Stephen
• Walters