Media Literacy Men IN Ads Final.mov

Updating the concept of men and masculinity in the movie "Tough Guise" through more contemporary advertisements.

Although Mitchell and Webbs look at the beginning of this segment is humorous to show the difference of how men and women are depicted in advertisements; the idea that men's advertisements just tell them to "shave and get drunk" may have some truth behind it (since many advertisements for men are shaving and beer/ alcohol) the segment is dismissive of the body/gender expectations men face when watching advertisements.

The advertisements I chose represented how men face many of the same issues as women do with insecurities. The solution for, being over weight, losing your hair, getting women to be attracted to you can be achieved through products and services. The advertising industry is telling both men and women that there is something wrong with them and attacking the idea of masculinity by saying if a man doesn't buy x product he is, a wimp or a girl. This is harmful to the self esteem of men as well as sets an example for boys that this is what it means to be a man. My inspiration for this short video was from Dove's campaign for real beauty movies, "The Evolution of Beauty" and "Onslaught". The messages behind the two videos are to teach young girls about advertisements and how beauty is not just what they see in the media. I feel that a similar campaign should be made for boys as well (or videos that can be watched both by boys and girls). Therefore being able to critically analyze and deconstruct advertisements to help young men and women break away from their gender expectations to be tough and muscular.

Category:

Education

Tags:

• Media
• Literacy
• Men
• IN
• Ads
• Final