Sochi Drive was launched on August 18 2011. It is an official road show for the Sochi 2014 Olympic Winter Games in Russia. The 3 year campaign was organized by Volkswagen Group Rus and the Organizing Committee of the Sochi 2014 Games. Additional sponsors Coke, Panasonic, Ingosstrakh, Bosco, Rosneft and Scania support the event.
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