AJAX CLEANSER COMMERCIAL 1950

This early animated television commericial -- some sources date this series as early as 1947; others 1948 -- for Ajax Cleanser is reputed to have the first TV commercial "jingle". While that claim may or may not be historically correct, the bouncy jingle is certainly one of the most well-remember from the early 1950s. This is one of several variations created by veteran animator, James "Shamus" Culhane's animation studio for the Colgate-Palmolive-Peet Company of the elves singing the merits of the gitty, powdered cleanser.




Various sources have identified the voice artists behind the pen and ink elves as Paul Frees and/or Joe Silver -fat elf, June Foray - small and Hand Conreid - thin elf. animated cartoons and the talented voice artists behind the pen and ink: Paul Frees (fat elf) and June Foray (little elf).

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Category:

Film & Animation

Tags:

• retro
• tv
• television
• household
• 1950s
• jingle
• cartoon
• animated
• kitchen
• animation
• advertising

[mxylpx]

Always looked forward to the animation for these ads as a kid. They were wonderfully done.

[SparkyMK3]

Great to see one of Shamus Culhane's old ads! I love his book "Animation: From Script to Screen"! Thanks for posting this!