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Evaluating Cash for Clunkers - Toyota COO Jim Lentz

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Uploaded by on Jan 6, 2010

Complete video at: http://fora.tv/2009/11/17/The_Future_of_the_Auto_Industry_with_Toyotas_James_...

James Lentz, President and COO of Toyota Motor Sales, reflects on the economic and environmental results of the Cash for Clunkers program. Aside from stimulating the economy, Lentz explains that the program prevented the consumption of at least 31 million gallons of gas annually.

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Though the auto industry seemed on the brink of collapse, the recent Cash for Clunkers program arguably helped to jump-start the car economy and get wheels moving again. But what does this really mean for cars and drivers today?

During the recession, will the demand for smarter, cleaner models continue, or will people choose to skimp on driving altogether? Industry veteran James Lentz will discuss the future of cars in America. - Commonwealth Club of California

Jim Lentz is president and chief operating officer of Toyota Motor Sales (TMS), U.S.A., Inc. Lentz is also a member of the companys board of directors, and serves in a global advisory capacity as managing officer for the parent company Toyota Motor Corporation in Japan.

He has overall responsibility for sales, marketing and distribution for Toyota, Scion and Lexus products in the United States, in addition to overseeing all corporate matters at TMS.

Lentz attended the University of Denver where he earned a bachelor's degree in marketing and economics and a Masters in Business Administration Finance.

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  • Putting people more in debt and Destroying perfectly working cars... Great job! So worth it! ... *sarcasm*

    The cost of building those cars, takes more energy then keeping the older ones on the road.

    You know whats hidden? Dealers recycling their used inventory....

  • Our savings rate was 10 percent in 1980 and over 12 percent in 1982. It was negative .5 percent in 2005 and is rising again.

    If savings hasn't been serving us- it's because we haven't any.

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All Comments (22)

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  • You did a good job with this, Thank you very much

  • What a bunch of crap. Of course this guys likes the program. The program was a huge net fuel waster because they did not take into account that it takes 300 to 400 gallons of fuel to build a car and transport it to the dealership. The clunker program was the most ridiculous waste of resources on the planet ever in human history.

  • Anybody that buys a toyota, honda, kia, etc is a fucking idiot. GO DIE YOU DUMB MOTHER FUCKERS. THE CEO OF TOYOTA PROBABLY HAS A DICK IN HIS REAR RIGHT NOW!!!

  • Agreed, and the CEO of toyota usa is a douche bag cock sucker.

  • Hooray for bailing out foriegn car companies...

  • Defending the indefensible. Corporate welfarism. Tax money given to car companies. New car owners put in debt and their perfectly useful vehicles destroyed. Utter bullshit. Wake the fuck up America.

  • Simple point so often ignored.

  • Yes. That may be a hidden scandal - recycled cars that were theoretically scrapped. But is there evidence for this? I do also think the guy is being disingenuous to 'factor out' the cost of scrapping a working product and the cost of making the new product.

  • Small talk in a big problem.

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