Usa Today Super Bowl Ad Meter Ratings Anheuser-Busch Go for the Win NEW YORK, February 1 -- When Super Bowl XLIII airs across the country on February 1st, millions of Americans will be tuning in for the game...and the commercials. For the last ten years, Anheuser-Busch has topped USA TODAY's Ad Meter list, and this year they're going for their record eleventh straight win.
The results are based on volunteers who chart their second-by-second reactions to national Super Bowl commercials. Volunteers use hand-held meters to register how much they liked or disliked an ad while a computer averages the scores continuously. USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about TV's most expensive commercials. For complete results, see the February 2nd edition of USA TODAY or log on to http://www.usatoday.com.
PREVIOUS WINNERS:
2008 - Anheuser-Busch: Dalmatian trains Clydesdale to make beer wagon team 8.73es for Eleventh Straight Win
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