wells&more book flips two ways

Innovative brochure for London office development shows reader graphical content when flipped in one direction, and high gloss architectural photography when flipped the other. In line with the brand concept which uses pairs such as wine&dine, here&there, size&scale to relay selling points.

More project information available at http://dnco.com and http://wellsandmore.com
© 2009 dn&co
Photography by Satoshi Minakawa

Category:

Howto & Style

Tags:

• wells&more
• flip brochure
• graphic design
• dn&co

[jimzyk]

whats the hells?!

[therenotreal]

oh is it like an accordian shape? thats the only way i can imagine it making sense

[labavo]

Can you explain?

[teagunn]

Clever. Just trimmed the pages slightly differently so you only see every other page when you flip.

[jjfretwe]

I think I'm lost just as everyone else is

[coupdetaut]

i'm as confused as ever

[Doomessenger4654]

H@X

[Crashtwenty]

how does it work?

[lildutchgrl13]

OOO i have one of those books! but its a coloring book and then you flip it again and the pictures are all colored in and then if you flip it again the pages are blank!

[CleanYourAuraSpray]

thanks for the vid...

;-)

[1augh0utL0UD]

Beautiful :_)