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7 principles that make your website more engaging with Dr. Susan Weinschenk

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Uploaded on Jul 20, 2011

Seven principles to make your website more engaging - principles of Persuasion, Emotion, and Trust (PET). You can download the poster of the video at http://www.humanfactors.com/PETposter...

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Uploader Comments (HFIvideo)

  • mireya monllau trias

    So graphic presentation. Been great ! Making easy to anderstand thougouth the 6th principle: "Process best in story form".

    Thks lots

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  • HFIvideo

    Glad you enjoyed it.

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    in reply to mireya monllau trias (Show the comment)
  • esben1983

    Thanks for a great presentation Susan!

    I take it the example is the same as in your book (Neuro Web Design - which I truly recommend); the 6/24 jars of jam are different varieties?

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  • HFIvideo

    thanks for your compliment and recommending my book. Yes it's different flavors of Jam - Susan

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    in reply to esben1983 (Show the comment)

All Comments (37)

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  • Awdaly Saleh

    I AM TOO TIRED , THIS THE TRUTH .

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  • TheBrainLady

    For those of you who have written in with questions or comments to me about the video, I apologize for not responding. HFI owns the video, and it is on the HFI YouTube channel, not mine. I am no longer with HFI, so don't get automatically notified when someone writes a comment.

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  • jtrascap

    Excellent video - it's already affected the design of my latest project (I might make every client watch it...)

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  • vexcomsolutions

    This is a great video. So many people focus on how their website looks (bells and whistles) that they forget about the most important thing...how it performs! Great stuff!

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