HFI Animate: 7 principles that make your website more engaging with Dr. Susan Weinschenk

Dr. Susan Weinschenk shares seven principles to make your website more engaging - principles of persuasion, emotion, and trust..

You can download the poster of the video at http://www.humanfactors.com/PETposter.asp

About Dr. Susan Weinschenk:

Dr. Susan Weinschenk has over 30 years experience as a consultant worldwide and is Chief of UX Strategy, Americas at Human Factors International. Her areas of expertise include persuasive interface design, neuropsychology, user centered design, and generational differences.

Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University. Susan has published 4 books on user experience. Her most recent book, Neuro Web Design: What Makes Them Click?, published by New Riders, is in its second printing.

http://www.amazon.com/Neuro-Web-Design-Makes-Click/dp/0321603605/ref=sr_1_1?i...

She is a highly rated workshop and keynote presenter.

Category:

Science & Technology

Tags:

• usability
• persuasion
• design
• website design
• user centered design
• PET
• emotion
• trust
• Susan Weinschenk

[esben1983]

Thanks for a great presentation Susan!

I take it the example is the same as in your book (Neuro Web Design - which I truly recommend); the 6/24 jars of jam are different varieties?

[HFIvideo]

@esben1983 thanks for your compliment and recommending my book. Yes it's different flavors of Jam - Susan

[msjessypp]

some really good stuff here

[willbirful]

very interesting video thanks

[sprattysy]

good work here

[samjenkinssam]

brilliant video

[ericajjful]

Very enjoyable thank you

[grisgrisy]

very interesting thanks

[cxfocus]

I really appreciate this video. Yes, as others have pointed out, these points are not new in themselves. But it can be extremely difficult to communicate them to people and I think this video does an excellent job.

I'll certainly be sharing it with my clients.

[q2results]

This is beautiful. Unfortunately, every dirt-bag internet marketer uses these - thanks Dan Kennedy! So much for this being the province of PhDs, and come to think of it, most good sales people know this too :)

Oh, the wordpress plugin world is full of plugins that can collect (and fake) reviews, Facebook Likes, and now Google +1s. Authenticity/Trust through use of staff/owner voice, photos, etc... on website is important unless you are unattractive and uninteresting people! Good luck!

[DWARDS1973]

Nice Presentation - thanks and fantastic animation to go along with it!