The Century Of The Self 4 of 4 | Four: Eight People Sipping Wine in Kettering

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Uploaded by on Jan 29, 2011

Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty. This series is a MUST SEE for all those who want to know the truth about the use of subliminal manipulation of the subconscious to induce the "buying of products" - be they consumer goods, policies, or politicians.
,,,and ultimately the creation of "false flag" operations to induce the "nightmares" [nexuses of evil, terrorism, etc.] needed to maintain the allegience to these "products" that only a common enemy can achieve...

"The enemy of my enemy is my friend."

Creator, Adam Curtis, has graciously made this BBC series available for download in various formats at Internet Archive here:
http://www.archive.org/details/AdamCurtis_TheCenturyOfTheSelf

SERIES DETAIL:

To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund's devoted daughter; and present-day PR guru and Sigmund's great grandson, Matthew Freud.

Sigmund Freud's work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal.

EPISODE DETAIL: Eight People Sipping Wine in Kettering

This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.

Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's inner desires and feelings, just as capitalism had learnt to do with products.

Out of this grew a new culture of public relations and marketing in politics, business and journalism. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s.

The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn't realize was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.

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Uploader Comments (Servant2All)

  • Love the part about Blair and Clinton. What a pathology, and what an abdication of any sense of personal responsibility. Is there a Betty Ford clinic for power junkies. Worse than heroin junkies or alcoholics. Book those bozos in or flog them. It gets better. That clown Gould's phrase "continuous democracy" sounds uncannily like total football. Give the masses their opium. Actually, I've moved on from booking them into Betty Ford. Strip them naked and drop them softly in down-town Baghdad.

  • @yvonnebowe That's why it's SOO important that everyone understand that CLASS is the only divider of people. It has been thus since the dawning of time and the techniques in this series just explains how the 1% have always controlled the 99%. That's what Occupy Worldwide has been about: watch?v=BWRUfmthUOY

  • Hard to comprehend.

  • @span203fall2011 Is there something in particular that you are having difficulty understanding? Have you tried checking out the first ones in the series to get more clarity?

Top Comments

  • Thanks for this excellent upload - fantastic series albeit very long at 4 hours. Shows how we have completely indecisive and ineffective leadership nowdays all due to focus-group driven political policy - we need leaders to make DECISIONS.

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All Comments (17)

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  • If Thatcher had lived her words of equality, there would no longer be poverty.

  • @MrCoffeeandWine The state has always been the master. The willingness to live under a state at all is the willingness to be enslaved.

  • proof that the republican doucheb@gs have got it right - selfish, angry base combined with an ignorant, lazy swing vote equals success.

  • "to have the State as servant and not as master" she said. the question - servant to whom? Not to you and me, but to BP and Goldman Sachs and Lehman. seems like they are always honest, but we are rarely educated enough to hear what they are saying.

  • I was in the dark about exactly how all this consumerism came about. The lack of responsibility in government sadly came as no surprise, but what surprised me was that it was so conscious and blatant. Glad I watched all 4 episodes. I wonder, if we weren't so busy consuming, would we be living more creative, humanistic and spiritual lives?

  • Wait so I was right all along about there being this fabricated status quo and values that are reinforced by consumerism and social values? I feel like I'm in the twilight zone very often in regards to other "normal people." No one seems concerned about the same things that I'm concerned about and they often indirectly tell me that I'm wrong or paranoid.

  • 11:50 is that Martin Scorsese?

  • You have to give equal importance to spin doctors, pundits and talking heads. You HAVE to!

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